Nothing’s sub-brand CMF has launched a new lineup of affordable tech products, including the modular CMF Phone 1, CMF Watch Pro 2, and CMF Buds Pro 2. As reported by Hypebeast, Cnet, and others, the July 8, 2024 release showcases CMF’s focus on stylish, customizable devices at budget-friendly prices. The Phone 1 starts at $199, the Watch Pro 2 at $69, and the Buds Pro 2 at $59.
CMF Phone 1 Features
Featuring a modular design with interchangeable back covers, the CMF Phone 1 offers customization options rarely seen in budget smartphones. Its 6.67-inch Super AMOLED display boasts a 120 Hz adaptive refresh rate and 2,000 nits peak brightness. Powered by a MediaTek Dimensity 7300 5G chipset and 8GB RAM (expandable to 16GB), the device includes a 50 MP rear camera with dual sensors for portraits, a 16 MP front camera, and a substantial 5,000 mAh battery. Running on Nothing OS 2.6, the Phone 1 starts at $199, with additional back covers available for $25 each.
CMF Watch Pro 2 Highlights
Featuring a 1.32-inch always-on AMOLED display with over 100 customizable watch faces, the CMF Watch Pro 2 offers a blend of style and functionality. It supports more than 120 sports modes, with automatic recognition for 5 activities, and provides continuous monitoring of heart rate, blood oxygen saturation, and stress levels. The smartwatch boasts an impressive battery life of up to 11 days and includes features like Bluetooth calling, music control, and IP68 water resistance. Priced at $69, it also offers interchangeable bezels in various colors and shapes, allowing users to personalize their device.
CMF Buds Pro 2 Specifications
Featuring dual drivers – an 11mm bass driver and a 6mm tweeter – the CMF Buds Pro 2 deliver immersive HiFi sound with support for LDAC™ technology and Dirac Opteo™.These earbuds offer advanced hybrid active noise cancellation up to 50 dB and come equipped with six HD microphones for clear calls in any environment. A unique smart rotary button on the charging case allows for easy sound adjustments, while the battery life extends up to 43 hours with the case. Available in four colors, including a new blue option for India, the Buds Pro 2 are priced at $59 USD.
Significance of CMF Launch
Marking a significant milestone for Nothing’s sub-brand, the CMF launch represents a bold entry into the budget-friendly tech market. By offering innovative features typically reserved for higher-end devices, such as modular design and customizable aesthetics, CMF aims to disrupt the affordable smartphone segment. This strategic move not only expands Nothing’s product portfolio but also challenges established players in the budget market, potentially reshaping consumer expectations for low-cost devices. The launch underscores CMF’s commitment to delivering stylish, functional tech products without compromising on quality or user experience, despite the competitive pricing.
Source: Perplexity
