According to Meta, Facebook paid content creators over $2 billion in 2024, with payouts for Reels and short videos growing by more than 80% during this period. The social media giant is now consolidating its monetization programs into a streamlined Facebook Content Monetization hub, aiming to simplify the process for creators to earn from various content formats.
Monetization Opportunities on Facebook
Facebook offers several monetization opportunities for content creators:
- In-stream ads: Creators can earn revenue from ads shown during their videos
- Ads on Reels: Short-form video creators can monetize through ads placed on their Reels
- Performance Bonus programs: Invite-only programs that reward creators for meeting certain performance metrics
- Fan Subscriptions: Creators can offer exclusive content to subscribers for a monthly fee
- Facebook Stars: Viewers can purchase and send Stars to creators during live streams, with creators earning $0.01 per Star received
Meta is consolidating these programs into a unified Facebook Content Monetization hub, simplifying the process for creators to earn from various content formats including videos, Reels, photos, and text posts. This new program aims to streamline eligibility requirements and sign-up processes, making it easier for creators to maximize their earnings potential on the platform.
Performance-Based Payout Structure
Facebook’s new performance-based payout structure for content creators focuses on rewarding engagement and reach rather than ad impressions. Under this model, creators earn revenue based on the number of views their public posts receive, even if those views don’t generate ad impressions.
This approach aims to reduce earnings volatility while maintaining ad inventory availability.Key aspects of the performance-based structure include:
- Emphasis on original content, which earns significantly more than unoriginal or curated content
- Reach as the primary metric for determining payouts, surpassing factors like comments, reactions, and watch time
- Eligibility for various content types, including videos, photos, and text posts, with the exception of Reels and Stories
- Potential for future incorporation of additional performance signals into the payout calculations
This new structure is part of Facebook’s efforts to attract and retain creators on its platform, competing with other social media sites by offering more transparent and potentially lucrative monetization opportunities.
Facebook’s Content Monetization Hub
Facebook’s new Content Monetization hub consolidates existing monetization opportunities into a unified platform, making it easier for creators to earn from various content types. The program merges in-stream ads, ads on Reels, and Performance Bonus programs, offering a streamlined hub with a simpler performance-based payout model.
Key features include:
- Monetization across all formats: photos, text, long-form video, Live, and Reels
- Unlimited monthly payouts from the Performance bonus program
- Expanded eligibility to more countries, including Italy, France, Germany, Spain, and others
- Simplified sign-up process and eligibility requirements
- Potential for Stories monetization for select beta participants
This consolidation aims to address the issue of creators missing opportunities due to fragmented programs, as previously only about one-third of monetizing creators on Facebook earned from more than one Facebook-funded program.
Source: Perplexity
